Sales & Outreach Systems
Lead scraping, personalized cold email, AI ice breakers, cold-call lists, and automated reply handling. A full pipeline that fills itself and follows up without you.
AI Automation · B2B Sales Systems
AI-powered systems that sell, hire, and scale on autopilot.
I'm David. I design and build B2B automation systems with n8n, Claude, and Google Antigravity that cut the manual work out of sales, hiring, and research, so your team grows faster without adding software bloat or headcount.
- $30K+revenue generated for clients
- 25+production automations built
- Worldwideclient reach expanded
- 5★verified Upwork delivery
The stack I build on
n8n
Claude
Google Antigravity
OpenRouter
Claude Code
What I build
Systems that replace busywork with momentum
Every build is custom, owned by you, and designed to run quietly in the background. No monthly software you're locked into.
LinkedIn Authority Engines
Content generation, scheduled publishing, performance analytics, and winner-detection that compound your B2B authority and pull inbound leads in on autopilot.
Hiring & Recruiting Workflows
Screen, qualify, and route candidates with AI-assisted steps so the right people surface fast and nothing slips through the cracks.
Research & Intelligence
Website health audits, SEO snapshots, competitor checks, and analytics recommendations. Decisions backed by data that gathers itself.
Lead Qualification & Nurture
Auto-qualify inbound, score and sort leads, and run long-term drip nurtures that never forget a follow-up or drop a warm prospect.
Conversion-Focused Web Design
Where I started: clean, modern sites that turn visitors into customers for small businesses. See real client results further down the page.
David Graf
AI Systems Builder & Founder, Northstar
Synapse
Good to meet you
From web designer to AI systems builder
I build AI-powered business systems that help companies automate operations, work more efficiently, and scale faster. My focus is the unglamorous-but-high-leverage stuff: sales, hiring, and research workflows that quietly eat up hours of a team's week.
Before I moved into AI development, I was a web designer building conversion-focused sites for small businesses. That work taught me how to turn a clear message into measurable growth. Today I bring the same design eye to automation: systems that are reliable, easy to live with, and built to remove repetitive work instead of adding more tools to manage.
- Generated over $30,000 in revenue across client engagements
- Expanded client visibility and reach worldwide
- Helped a client secure commercial contracts through better operational systems
- Built scalable workflows that save hours and cut repetitive tasks
Live automation library
A look inside the systems I run
These are real, production n8n workflows, a sample from a library of 25+ I've built for my own businesses and clients. Each one is a system that runs on its own.
Sales & Outreach
Personalized Cold Email Automation
Researches each prospect and writes a tailored opener, then sends and tracks at scale.
Lead Scraper
Pulls targeted, qualified leads into a structured sheet ready for outreach.
Ice Breaker Automation
Generates personal first lines that lift cold-email reply rates.
Automated Cold Calling
Builds and works call lists so the dialing pipeline never runs dry.
Google Ad Automation
Manages and optimizes Google Ads campaigns automatically based on performance data.
Email Campaign Notifier
Alerts the team automatically when important email campaigns finish or reach key milestones.
Smartlead Reply Sync
Keeps Smartlead replies perfectly synced with your CRM so no prospect falls through the cracks.
Facebook Ad Automation
Automatically scales winning Facebook ad sets and pauses losing ones to maximize ROAS.
Automated Personalized Video Emails
Generates and sends custom, personalized SendSpark video emails to every lead at scale.
Simplified Replying and Scheduling
Uses an AI agent to read replies, draft responses, and book calendar events effortlessly.
Cold Call List Setup
Prepares, cleans, and queues up high-quality phone numbers directly into Retell AI for calling.
LinkedIn Authority Engine
LinkedIn Content Generation and Publishing Engine
Drafts, formats, and publishes on-brand LinkedIn posts on a schedule.
LinkedIn Analytics & Winner Engine
Scores every post, finds the 80th-percentile winners, and logs what works.
LinkedIn Engine Maintenance & Token Expiration Alerts
Watches token expirations and health so the engine never silently breaks.
Qualification, Nurture & Intelligence
Auto Qualifier for Websites
Scores and qualifies inbound leads the moment they arrive.
Long-Term Drip Nurture Workflow
12-month nurture sequences that keep every lead warm automatically.
Weekly Website Health Report
Audits performance and surfaces quick wins every week, hands-free.
Client Onboarding Set and Forget Automation
Runs new clients through onboarding end-to-end with zero manual steps.
Google Analytics AI-Powered Improvement Recommendations
Analyzes your traffic data and provides actionable, AI-driven recommendations to improve conversions.
12-Month Drip Generator & Detector
Automatically builds out a year-long content nurture sequence and detects engagement.
Monthly SEO Snapshot and Competitor Check
Runs an automated monthly SEO audit, comparing your site against top competitors.
Put Leads into Criteria Sheet
Evaluates new leads against specific criteria and categorizes them into an organized sheet for easy follow-up.
TikTok Shop Automation
TikTok Shop Discovery & Scripts
Automates product discovery and script generation for TikTok Shop videos.
Creative Learning & Kill Switch
Monitors pending creatives, scrapes TikTok views, and automatically kills underperforming ads.
Airtable Error Logging
Catches workflow errors and automatically logs them into an Airtable database.
Featured engagements
Automated Systems and Client Results
★★★★★
The Advanced LinkedIn Authority Engine
Partnered with Louis L. to design and build his Advanced LinkedIn Authority Engine, an automation system that turns raw operational data into a steady stream of high-authority LinkedIn content, tracks what performs, and keeps the whole engine running on its own.
5.0
Upwork rating
3
linked workflows powering the engine
100%
automated content pipeline
★★★★★
TikTok Shop AI Content Factory
"David did an excellent job building and configuring my n8n automation workflows. He successfully integrated Airtable, automated the error logging, connected the workflows, and made sure the system was running properly."
5.0
Upwork rating
100%
Automated error logging
Clear
Communication
Before AI, and still in my toolkit
Web design that earned the testimonials
Real sites I designed and built for small businesses, and what their owners had to say.
Eagle Outdoors
A professional site for a landscaping business, built to showcase their work and bring in new clients.
Visit live site ↗
The Timeless Barbershop
A polished redesign that gave a local barbershop a professional, trustworthy online presence.
Visit live site ↗★★★★★"David is precise and analytical when undertaking a new client. He helped me bring my business to life, creating a professional website where I can showcase my work and interface with new clients. Highly recommend David's services if you are looking to expand your online presence."
★★★★★"I'm a small business owner and have very little understanding of the digital side of business. David created my website last year and was an absolute dream to work with. He is professional, knowledgeable, patient, and always ready to help. He made my website feel important and took great care to make sure everything was just as I wanted it! I cannot recommend David enough."
How we work together
From first call to self-running system
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01
Audit
We map the manual work eating your team's time and pinpoint the highest-leverage processes to automate first.
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02
Design
I architect the system end to end: the tools, the AI steps, and the data flow, then show you exactly how it will run.
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03
Build
I build and test it in n8n with Claude and your stack, then hand over a system you own outright.
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04
Automate & scale
It runs in the background, saving hours every week, and we expand it as your business grows.
Let's find the work you should never do again.
Pick a time below for a 30-minute call and I'll show you where AI automation can save your team the most time. No pitch, just a clear path.